Quite recently, the only association we had with the phrase “reality show” was with a fascinating television program, the characters of which in various situations appear in front of the camera in a “natural” form.
It was such programs saturated with emotions that at one time brought the maximum rating to foreign and then Russian TV channels. And this is understandable - "spying" on other people's passions at all times was considered an exquisite entertainment. That is why the global television industry in this segment has taken off the richest harvest of audience sympathy and investment from advertisers.
Today, the competition for TV in this segment was made by unique author's online shows, which were in great demand during the period of self-isolation.
Moreover, recently this type of entertainment has turned into a thriving business, represented by specialized interactive sites. On such portals, you can publish your own assignment, watch the implementation of funny challenges, reward the performer with a small amount of money, leave a review or comment. And on some advanced sites you can also take part in daily contests with decent cash prizes.
As part of this trend, a whole informal specialization has emerged called "streamers" - self-confident Internet users who are ready to publicly perform a wide variety of tasks. At the same time, the most interesting challenges are often associated with some kind of purely material actions. So a real streamer must be in great physical shape, allowing, for example, to sit down 50 times in one minute or drink a tetra pack of orange juice in one sitting.
The most famous streamers make good money on their courage and skills. Because the viewer, while watching the video in real time, can reward the main character with small amounts. And the more users participate in this exciting process, the higher the reward. So in this case, we can talk about stimulating all participants, some of whom receive vivid emotions, and the second - real money.
If this segment continues to develop at such a pace, then, perhaps, in the near future, reality television shows will recede into the background, giving way to interactive authoring programs, the course of which can be influenced by any viewer. Be that as it may, already at the present time this direction has taken shape in the leading trend in the modern entertainment industry of the Internet.