It would seem that the XXI century is in the yard, the era of human development, technology and the evolution of society.
But no, let it seem strange, people follow the path of degradation.
Until recently, we tried to invent something new, interesting and useful. We wanted to become more perfect and to automate production to the maximum. Yes, people have achieved this, and they suddenly faced a new problem: - What next ???
Indeed, there is no more development as such. Everything that is possible has already been invented and improved. This is definitely a dead end.
Let's face it. Now is the era of the upgrade. That is, people are simply trying to improve what is already there.
Gasoline engines, airplane wings, televisions, computers, components, telephones and more.
Nothing fundamentally innovative has been invented for many years.
Even in culture, the situation is the same. Genre crisis.
Promotional video:
What have we seen lately ???
Remakes of old cult films, cartoons, games, programs, theatrical performances and everything else that is in the field of culture and the gaming industry.
What to do in a situation when people need something worthwhile and fundamentally new ???
The answer is very simple - The Art of Black Marketing.
Marketing is an activity aimed at meeting market needs in order to make a profit.
In simple Russian words, the definition of black marketing can be given the following:
In our life, there are billions of examples of the manifestation of black marketing.
But we will consider only one that occurs most often.
It's about mobile gadgets.
The world is flooded with mobile phones of all kinds of configurations, external differences (designs), internal fillings and differences in the number of functions.
There are so many phones that my eyes run up. There are plastic and aluminum, surgical steel, sapphire glasses, diamonds on gold cases …
But the dilemma is, how can manufacturers sell their own phones, if others have them no worse ???
You guessed it right - black marketing.
Think back to the very first phones with built-in cameras.
This was undoubtedly a breakthrough. A miracle of engineering !!! Well, you must fit the camera into a miniature device !!!
Then everyone was surprised.
As the years passed, mobile phones changed design, increased capacity and got better and better. However, there was also a banal upgrade.
The way out of the situation was suggested by black marketers, whether they were wrong.
Let's say that two cameras are better !
Eureka!!! And mobile phones with two cameras are born.
Let us tell customers that a second camera is needed for portrait mode. It determines the depth of field
The trick worked, and mobile phones were selling better than ever.
But happiness was not long. Other manufacturers began to copy the innovation en masse and began producing their own models with a dual camera.
Then, as you know, a complete bacchanalia began.
Mobiles with three cameras began to appear, which were subsequently copied safely as well.
I will not talk about the sensors for determining the owner by fingerprint. Everything is similar to this example.
Are we completely backward ??? - said the owners of NOKIA corporation, - let's make a phone with five cameras !
And this is not a joke at all.
What's next, nine cameras ???
Or maybe thirty-six at once ???
The moral of my article is this:
The cult of consumption is the basis of our modernity. We are slaves to marketing and envy.
After all, how can we walk with an iPhone X when our best friend already has an iPhone XS Max ???
It's time for people to change. Otherwise, we ourselves, on our own feet, will enter the gates of hell …
© TM STUDIO
