The cosmetic line of products under the Deoco brand has become a real hit in Japan and its main clients are older women.
And the secret of this cosmetics is that it contains the "aroma of young women" and 30-40-year-old ladies buy these products to "smell like in their youth."
It all began last year when the Japanese company Rohto Pharmaceutical announced that they had managed to isolate two chemical compounds responsible for the special scent inherent in young women. These compounds are lactones (hydroxy acid esters) numbered C10 and C11.
The bodies of older women also secrete similar substances, but in much smaller quantities, and the highest level of excretion of these lactones was recorded in adolescent girls. A sharp decrease in lactones C10 and C11 occurs after 35 years.
After a little thought about what to do with such a curious discovery, the company made an ingenious move and began to produce soaps and deodorants with the addition of C10 and C11 lactones.
According to soranews24.com, these products became especially popular among single women aged 30-40, and the sales volume exceeded initial forecasts by 60%. Deoco cosmetics have already begun to be delivered outside Japan to the United States and other countries.
But the most unexpected thing was that in the third place among the groups that buy these cosmetics, were young guys. In their opinion, when they use such a deodorant, they have the feeling that there is a young girl next to them.
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In general, this smell is characterized as slightly sweet and fruity. Rohto Pharmaceutical discovered it when they experimented with 500 women of all ages, from teenagers to 50-year-old women. All these women walked for 24 hours in the same clothes, and then these clothes were examined for the content of various substances in them.
Most people define this scent as a combination of peach and coconut scent and describe it as extremely pleasant. When this fragrance is applied with a deodorant to the skin or washed with soap containing it, it lasts for several hours.
