The number of all kinds of motivational courses, seminars and trainings has long gone beyond all conceivable limits and continues to grow. They promise to make us smart, energetic, successful and happy. Just pay. And they pay! The fashionable word "coach" is repeated in every way, and the most famous of this dexterous brotherhood have long been millionaires.
TELEVISION GURU, GYPS AND OTHERS
Interestingly, the words "coaching" and, accordingly, "coach" come from the name of the vehicle. Koch is a cross between a carriage and a cart, a covered wagon pulled by horses and which can accommodate two to four passengers. At the same time, Russian seagoing sailing and rowing vessels in the North of the country - in Arkhangelsk - were called koch. A coincidence, nothing more, but a significant coincidence. Both vehicles delivered people to their destination with all the speed, safety and convenience they were capable of. In theory, the coach-trainer does the same. Helps a person or group of people achieve a certain life goal. Most often associated with the concept of personal growth, career or success in a particular business. Including, of course, financial success. In any case, the coaches actively declare this assistance. And so skillfully that the best of them are believed unconditionally.
Many of us remember the 1990s, when two of our home-grown "miracle workers" - Kashpirovsky and Chumak, appeared on TV. They also promised immediate help in solving any problems, including medical ones. In the literal sense, they can hardly be called coaches, but close, close. Or here are the gypsies. This nation has mastered basic coaching techniques for thousands of years. Have you heard about gypsy hypnosis? Bright clothes, the ringing of a monist, a loud assertive emotional voice, precise and expressive gestures, frequent repetition of numbers and numbers: "You will live 100 years, beauty!" and so on. The result is known in advance.
Nevertheless, coaching began in the West as a completely respectable and respected occupation.
For the first time, the word "coach", denoting a person who helped students prepare for exams, was recorded about 190 years ago at the University of Oxford. A little later, in 1861, it was used in sports.
Coaching in the current sense of the word, as a method for people to achieve certain personal goals, emerged and began to gain popularity in the 70s of the last century in the West. In the United States, it can be traced back to the Human Potential Movement, an ideology of which was based on unlocking the potential of each person. Sports psychology, with its focus on the final result, also had a great influence on the development of coaching. A professional athlete, as they say, is charged to win, otherwise he has nothing to do in sports. It turned out that a similar technique can be used in other areas as well. Especially in business. The first to realize this was the famous coach Timothy Golvey, whose book on personal growth methodology, The Inner Game of Tennis, published in 1974,sold over a million copies and became an international bestseller. Others followed. In less than a quarter of a century, not a single more or less decent Western company that wants to be in trend could do without coaching and coaches.
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NOT PROHIBITED BY LAW
Let's repeat. There is nothing wrong with coaching as such. Otherwise, most athletes would train and go to their victories without using the services of coaches. Ask any professional athlete if this is possible and they will laugh in your face. There are exceptions, but they are extremely rare. True, an athlete is not a businessman, and it is at least controversial to transfer sports motivational techniques to the business sphere. Nevertheless, coaches are supposedly called upon to help unleash the potential of those who doubt their abilities and are not able to do it on their own. Actually, this is what Timothy Golvey talks about in his book - about the “enemy in the head”, which is much more serious than the opponent on the other side of the net. Defeat the first - you can easily cope with the second. All else being equal. However, too often (especially with us) it happens like this,that coaching is turning, if not into outright fraud, then into an occupation not far removed from it. Why? Very simple. When you look at it, most coaches sell something like a placebo.
Take, for example, some of the motivational calls that one of the most successful and wealthy coaches of our time, Tony Robbins, inspires from the stage of an audience of thousands. "Set a goal for yourself and go for it all your life." Isn't it original? Or here: “Stop considering yourself helpless. If it doesn't work the first time, try again and again. " Crazy, this is the first time we hear about this, isn't it? Or again: “If you want new results, act in a new way. Otherwise, you will get the same thing as always”; "Think positive!"; “Your inner world makes you successful!”; "If you are a leader, you cannot be passive!"
And so on and so forth. A set of utterly worn out cliches and ancient, like the world itself, platitudes with aggressive pressure and a confident white-toothed smile are presented as a truth just born in the coach's “genius” brain, which he generously shares with those eager to hear it. According to the tickets purchased. The main thing is to convince a person to give money for what he knows very well himself, but wants to be repeated to him. Loud, energetic and emotional. Of course, everything is absolutely legal, as we have already said. Like the Great Combinator Ostap-Suleiman-Bertha-Maria-Bender-Bey, great and not very coaches respect the Criminal Code.
DEATH, MAGIC WAND AND FAIRY TALE
In general, as they say, nothing personal - just business. Everyone earns the best they can. And let him earn. Let's talk about those who willingly pay coaches. Why do people do this? Some psychologists believe that it is based on … the fear of death. Yes Yes. They say that a person strives for success at all costs because he is afraid of death. Success in life is the only visible and fully felt alternative to the eternal darkness that awaits us beyond the known threshold. Probably, there is some truth in such reasoning. Especially when they refer to people with atheistic views and even Gnostics of one kind or another. But only a fraction. The rest and most, I think, has to do with such a property of human nature as children's faith in fairy tales and miracles and the desire to solve all their problems with the help of some magic wand. At the same time, at the level of consciousness,of reason, a person understands that it is possible to achieve serious success in life (including financial success) only by daily hard and hard work, and miracles, if they happen, then, upon closer examination, turn out to be the abrupt transition from quantity to quality, which the science of dialectics teaches us. Moreover, he knows perfectly well that the coach will tell him the same (if the latter is relatively honest). But knowledge is not enough. A person is looking for faith. Belief in the fact that there are some special people - coaches, whose inspiring words are the very magic wand that will save him from all problems. And, of course, he does. Because demand always creates supply. Any market has stood and will stand on this. So, don't you need to use the services of coaches? Why, use it for health. If it really helps you.that it is possible to achieve serious success in life (including financial success) only by daily hard and hard work, and miracles, if they happen, turn out, upon closer examination, to be the same abrupt transition from quantity to quality, which the science of dialectics teaches us. Moreover, he knows perfectly well that the coach will tell him the same (if the latter is relatively honest). But knowledge is not enough. A person is looking for faith. Belief in the fact that there are some special people - coaches, whose inspiring words are the very magic wand that will save him from all problems. And, of course, he does. Because demand always creates supply. Any market has stood and will stand on this. So, don't you need to use the services of coaches? Why, use it for health. If it really helps you.that it is possible to achieve serious success in life (including financial success) only by daily hard and hard work, and miracles, if they happen, turn out, upon closer examination, to be the same abrupt transition from quantity to quality, which the science of dialectics teaches us. Moreover, he knows perfectly well that the coach will tell him the same (if the latter is relatively honest). But knowledge is not enough. A person is looking for faith. Belief in the fact that there are some special people - coaches, whose inspiring words are the very magic wand that will save him from all problems. And, of course, he does. Because demand always creates supply. Any market has stood and will stand on this. So, don't you need to use the services of coaches? Why, use it for health. If it really helps you.
Kazimir Stankevich
