1. Cells for storing things are not for protection from thieves
Cells for storing bags or packages at the entrance to the store are not installed because retail chains are afraid of thieves who can secretly hide the goods in their backpacks. In fact, such storage rooms are needed only to free the hands of the buyer. After all, if you do not have a heavy bag hanging on your shoulder, then the chances that you will buy more things are much higher.
2. Carts make you buy longer and more
The special trapezoidal shape of the trolley was designed to make you feel like you didn't buy too many products - until you start putting them in huge bags at the checkout.
The carts get a little fat every year. Thus, according to the observations of experts, since 2009, the size of carts in stores has almost doubled, thanks to which sales have grown by 40%.
It is also no coincidence that tiles are often used as flooring in sales areas, which makes an empty cart shake to make you move even slower. You want to fill it up as soon as possible so as not to hear the rattling.
There are additional tricks to keep you from leaving the store: for example, a phone charger that fits directly onto the handle of a trolley.
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3. Free gifts that you have to pay for
Every time a small gift is given to you for a purchase of a certain amount (most often a product aimed at children), you fall for a simple marketing ploy. Now the child will want to collect the entire collection, and each time you have to purchase goods only in this store and purchase for a strictly defined amount.
4. "Pink tax" that makes women pay more
The Pink Tax is a pricing trend where products for women cost several times more than identical products for men. They often have bright pink packaging, but in terms of their characteristics and quality they are not inferior to men's things (for example, razors). Thus, according to the research, goods for women are on average 7% more expensive than goods for men.
5. Discount stickers as a way to play with customers
Many of us in childhood had albums in which it was necessary to collect stickers or candy wrappers from gum and sweets, and this was a certain excitement. And although we have grown up, marketers in retail chains remember our childhood hobbies and come up with bright booklets in which you need to collect stickers in order to get a discount.
And here the game begins, because if you have filled all the cells, then you already feel like a winner and you would much more like to buy an item from the catalog. Although if a frying pan or suitcase with an identical discount were just standing on the shelf, then you would most likely pass by.
6. Loyalty card to keep track of you
If you have a bonus or discount card of some trading network, then you feel like a privileged buyer, especially if it is written on a piece of plastic that the card is premium or gold. Yes, with such cards it is really profitable to buy goods for stocks, but their main task is to collect information about your purchases.
When you fill out the form, you indicate your age, contact information and, in most cases, subscribe to a promotional mailing. Your personal information is legitimately (you yourself signed the form with the terms and conditions) used by the trading network to find out much more about you than you can imagine.
For example, marketers know that pregnant women are more likely to buy unscented beauty products, as well as certain vitamins, calcium, magnesium, and zinc. They see a list of your purchases if you use a bonus card, so it won't be difficult for them to guess that you are in position. So, it's time to send you advertising with promotions on baby products.
7. The illusion of cheap goods
In any stores you can see these baskets or pallets with a mountain of discount goods. The fact is that these same products may neatly stand on the shelves, but you will not pay attention to them. The effect of a small mess (for example, when a lot of clothes are dumped into such a basket) creates the feeling that the goods are much cheaper than things that are simply lying on the shelves. Usually, such promotional products are in the most passable places, so that you definitely rest against them with your cart and linger for a few minutes to see if there is something interesting there.
8. Anti-theft gates count buyers, not thieves
Many shops have such structures at the entrance, which are called anti-theft gates. Their main task is not to track the thieves, but to count how many customers have come to the store. Thus, retail chains take into account how many people made purchases and how many left the store empty-handed, analyzing the success or failure of the next promotion. You may have even sometimes noticed that sellers in these stores often walk around the gate from the side or bending over to prevent the system from mistaking them for buyers.
9. How we are forced to buy ordinary things in unusual packaging
Another trick is to sell an ordinary product under the guise of a souvenir, because then its value can be increased several times. For example, you can put shower gel and a washcloth in a stylish box, or arrange cheap spices in pretty jars.
The price for such sets is usually overpriced, because marketers understand that you will not give a very cheap gift and will gladly part with your money so as not to puzzle over ideas for surprises for your family and friends.