We all use the social network VKontakte: we communicate with friends, listen to music, watch videos, disseminate information, without thinking much about how the internal algorithms of the resource are arranged, and what views are held by those who today run the largest social network in Russia. But recently, the VKontakte management has begun to organize public events, which can be used to assess the direction of the resource's youth policy. For example, in 2017, the first VK Music Awards took place, and since 2015, VKontakte together with Radio Record have been annually holding the VK Fest music and entertainment festival. Here we will talk about it in detail.
The festival takes place in the summer months in the open air in St. Petersburg and gathers up to 80 thousand people. The main audience of the event is people under 30 years old, including children and adolescents, since there are no age restrictions. Within the framework of the festival, dozens of venues are organized on various topics: "Computer games", "Cosplay", "Bloggers", "Innovations", "Lecture halls" and so on. Priority attention, of course, is devoted to the musical direction. But before we get to know the main performers supported by VKontakte, let's find out the principles of VK-Fest.
As stated on the website: The organizers say yes to a healthy lifestyle; politeness; active rest; self-development; innovativeness; the desire to make the world around you a better place. They say no to alcohol, political propaganda and phonograms. Well done, excellent principles, that's how it should be - it remains only to check whether the words correspond to the deeds. And it's very easy to check.
Festival VK FesT: According to the announcement - a creative activity for the benefit of society. What really is?
As reported in the official VKontakte group and on the Radio Record website, such performers as Don Diablo, Basta, ARTY, Little Big, LOBODA, BREAD, Aljay, Zomb, Feduk and others will become the headliners of the festival in 2018. We will get acquainted with the work of some of them. First, a few frames of one of the last clips of Aljay, which is called "Minimal":
Politeness, self-development and no alcohol, say, yes, of course … But maybe this is an accident, and you should pay attention to other performers of VK-Fest. For example, the songs of the Khleb group: “Come to me”, “Come to the point”.
Forgive us for showing you these footage, but VKontakte is officially collaborating with these performers, inviting them to a festival aimed at children and youth as well. And the central media, for example, TASS and others, do not say a word about the inadmissibility of popularizing such musicians, but only advertise VK-Fest and its participants. Here, by the way, is another group, which, apparently, also wants to "make the world a better place", and for the second year in a row will participate in the festival. The Little Big group is Russian-speaking, but sings in English - you will understand why after reading the translation.
Promotional video:
It is quite significant that the VKontakte administration does not miss a moment to talk about how it successfully fights violence and death groups. It cannot be called otherwise than double standards and hypocrisy. By the way, the festival will not do without the song by Feduk and Eljay "Rose Wine", which last year won the first VKontakte music award. Just what a coincidence, it is also about alcohol, drugs and vulgarity.
In general, the entire text of the song is a densely packed program of drug addiction and personality degradation. Of course, not everyone likes the word propaganda, and we could use softer terms like “structureless management”, “social engineering”, “soft power technology” and so on in our video, but the essence will not change. The goal of the curators of all these musical groups is to turn you and your children into drunken, abandoned and weak-willed slaves, and such supposedly youth idols are ideal for solving this problem. They degrade themselves and will lead the crowd. At the same time, whether they do it sincerely in pursuit of fame or consciously by dedication, the issue is secondary.
There will be a place at VK-Fest for many bloggers. Administrators of the largest VKontakte publics, such as MDK or Lentach, will also receive their VIP places. World brands will also be represented: from TNT TV channel to Sony PlayStation. Everything for you, dear youth. Have fun and don't think about anything. After all, this is not any propaganda of alcohol, violence, vulgarity, consumerism and other destructive patterns of behavior, this is just the work of "free and successful people", whom the VKontakte team and Radio Record took the trouble to gather for you. Or not?