Recently, the Chinese government launched a fairly advanced facial recognition system to identify offenders. And, like any promising technology, this one has a lot of analogues in other countries. Moreover, already in July of this year, 2018, the first tests of the Russian face recognition system will be carried out by the forces of the Russian startup NtechLab in one of the shopping centers of St. Petersburg.
At this stage, the system will analyze faces using 44 cameras located on the first floor of the shopping center. She will "remember" the faces of people who come and collect information about them, as reported, in an "impersonal form", relying only on the general features of appearance and behavior. The technology will allow not only to follow people, but also to analyze a number of parameters: to carry out demographic and gender structuring, to determine when the customer was in the store for the last time, to compare the behavior of people in different stores, as well as to find out the time of stay and routes of movement through the territory of the shopping mall. complex.
With the help of the new technology, store owners will be able to increase profits by redistributing customer flows, however, NTechLab representatives emphasize that their technology will not identify specific people and there is no need to worry about the safety of personal data. At the moment, NTechLab has more than 2000 clients from Europe, the USA, Australia, China and India. Therefore, after testing the technology, it may well be implemented outside the Russian Federation.
Vladimir Kuznetsov