Managing human behavior is one of the primary tasks of the state. True, you need to understand that the state is created by its citizens in order to harmonize their own interests, but the state or political power acquires its own interests and its primary task is to manage those who elected it and maintain it for the purpose of trivial self-preservation.
If people begin to show dissatisfaction with the current policy, which stems from the narrow corporate interests of the ruling elite and their proxies, then in order to avoid violence against the people, this can only be resisted by propaganda, the instrument of which is the media.
Noam Chomsky, a professor of linguistics at MIT, a linguist, philosopher, social activist, author, and political analyst has compiled a list of "10 ways to manipulate" through the media.
METHOD # 1
ATTRACTING ATTENTION
The main element of social management is to divert people's attention from important problems and decisions made by political and economic ruling circles by constantly saturating the information space with insignificant messages. The use of distraction is essential in order to prevent citizens from gaining important knowledge in the field of modern philosophical trends, advanced science, economics, psychology, neurobiology and cybernetics. Instead, the information space is filled with news of sports, show business, mysticism and other information components based on relict human instincts from eroticism to hard pornography and from everyday soap stories to questionable ways of easy and quick profit.
“… Constantly distract the attention of citizens from real social problems, switching it to topics that have no real meaning. Ensure that citizens are constantly busy with something and they do not have time to think; from the field - into the corral, like all other animals. " (N. Chomsky quotation from the book "Silent weapons for calm wars").
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METHOD # 2
CREATE PROBLEMS AND THEN PROPOSE WAYS TO SOLVE THEM
This method is also called problem-response-solution. A problem is being created, a kind of "situation" calculated to evoke a certain reaction among the population so that it itself demands the adoption of measures that are necessary for the ruling circles. For example, allow urban violence to spiral or organize bloody attacks to get citizens to demand stronger security laws and policies that infringe on civil liberties.
Or cause some kind of economic, terrorist or man-made crisis in order to force people in their minds to take measures to eliminate its consequences, albeit in violation of their social rights, as a "necessary evil". But you need to understand that crises are not born by themselves.
METHOD # 3
METHOD OF GRADUAL APPLICATION
In order to get an unpopular measure taken, it is enough to implement it gradually, day after day, year after year. This is how fundamentally new socio-economic conditions (neoliberalism) were globally imposed in the 80s and 90s of the last century.
Minimizing the functions of the state, privatization, uncertainty, instability, massive unemployment, wages that no longer provide a decent life. If all this happened at the same time, it would surely lead to a revolution.
METHOD # 4
DELAY OF EXECUTION
Another way to push through an unpopular decision is to present it as "painful and necessary" and to get citizens' consent at the moment to implement it in the future. It is much easier to agree to any sacrifice in the future than in the present.
First, because it won't happen immediately. Secondly, because the people in their mass are always inclined to cherish naive hopes that "tomorrow everything will change for the better" and that the sacrifices demanded of them will be avoided. This gives citizens more time to get used to the idea of change and humbly accept it when the time comes.
METHOD # 5
APPEAL TO THE PEOPLE LIKE A LITTLE CHILD
Most advocacy messages targeting the general public use reasoning, characters, words, and intonation as if it were school-age children with developmental delays or mentally disabled individuals.
The more intensely someone tries to mislead the listener, the more he tries to use infantile speech turns. Why?
If someone refers to a person as if he is 12 years old or less, then due to suggestibility, in response or reaction of this person, with a certain degree of probability, there will also be no critical assessment, which is typical for children aged 12 or less …
In advance, naive reasoning and common truths embedded in political speeches are designed for the perception of a wide audience, to which the above and below described methods of manipulating its consciousness are already applied.
METHOD # 6
POINT ON EMOTION MUCH MUCH MORE THAN REFLECTION
Influencing emotions is a classic technique of neurolinguistic programming, aimed at blocking the ability of people to rational analysis, and ultimately to the ability to critically comprehend what is happening. On the other hand, the use of the emotional factor allows you to open the door to the subconscious in order to introduce thoughts, desires, fears, fears, compulsions or stable patterns of behavior there. Spells about how cruel terrorism is, how unjust the government, how the hungry and humiliated suffer, leave behind the scenes the true reasons for what is happening. Emotions are the enemy of logic.
METHOD # 7
KEEPING PEOPLE IN IGNORANCE BY CULTIVATING MEDIACITY
Ensure that people become unable to understand the techniques and methods used in order to control and subordinate them to their will. The quality of education provided to the lower social classes must be as meager and mediocre as possible, so that the ignorance that separates the lower social classes from the upper classes remains at a level that the lower classes cannot overcome.
This includes the propaganda of the so-called "contemporary art", which is the arrogance of mediocrity, claiming to be famous, but unable to reflect reality through those works of art that do not require detailed explanation and agitation for their "genius". Those who do not recognize the remake are declared backward and stupid and their opinion is not subject to wide publicity.
METHOD # 8
INCREASE CITIZENS TO BE ENJOYED BY MEDIUM
To instill in the population the idea that it is fashionable to be stupid, vulgar and ill-mannered. This method is inseparable from the previous one, since everything mediocre in the modern world appears in huge quantities in all social spheres - from religion and science to art and politics. Scandals, yellow pages, witchcraft and magic, questionable humor and populist actions are all good for achieving one goal - to prevent people from having the opportunity to expand their consciousness to the vast expanses of the real world.
METHOD # 9
INCREASE THE SENSE OF OWN GUILT
Make a person believe that only he is guilty of his own misfortunes, which occur due to his lack of mental capabilities, abilities or efforts. As a result, instead of rebelling against the economic system, a person begins to engage in self-humiliation, blaming himself for everything, which causes a depressed state, leading, among other things, to inaction. And without action there can be no talk of any revolution! Both politicians and scientists (especially psychotherapists) and religious leaders apply sufficiently effective doctrines to achieve the effect of self-flagellation of patients and flocks, in order to manage their life-affirming interests, directing actions in the right direction.
METHOD # 10
KNOW MORE ABOUT PEOPLE THAN THEY KNOW ABOUT THEMSELVES
Over the past 50 years, advances in the development of science have led to the formation of an ever-widening gap between the knowledge of ordinary people and the information that the ruling classes possess and use.
Thanks to biology, neurobiology and applied psychology, the "system" has received at its disposal advanced knowledge about man, both in the field of physiology and psyche. The system has managed to learn more about an ordinary person than he knows about himself. This means that in most cases the system has more power and more control over people than themselves.