Who are we? Why do we come to this world? What are our motivations for action? What makes us open our eyes in the morning and go out into the world - full of surprises, dangers and exciting adventures? What makes us move forward? Are our aspirations worthy? What guiding star leads us through the darkness of the night? Do we have the right to freedom of choice? Do we have the right to our own opinion? Do we have the right not to do what we consider senseless or immoral? Do we have the right to be free? These questions induce a person to understand himself and the world around him and inevitably lead to the destruction of old concepts, stereotypes, dogmas.
But our choice is not always our choice. More often than not, however sad it is to admit, this choice is made for us. The content of our consciousness is what determines our choice. Pay attention even to a simple advertisement for toothpaste: the main character of the video, as a rule, squeezes the paste out of the tube along the entire length of the brush, despite the fact that even a third of this amount of the substance is enough for full cleaning of teeth. Thus, we are programmed not even to buy a particular toothpaste, but simply to increase the volume of consumption, which in turn leads to a more frequent purchase of this very toothpaste. The frequency increases at least three times. Simple trick, right? And the profit is triple. And this is such a trifle - toothpaste.
But this is so in everything. The food industry is a gold mine. The funeral and food industry is something that will live forever. Moreover, the more developed the food service, the sooner the funeral services will be needed. According to the biological characteristics of a person, the size of his stomach is equal to two folded palms. Here is the amount that is necessary for satiety, everything that is higher is already considered overeating. And food beyond measure, even the most useful one, becomes poison. And what does advertising teach us? Since childhood, I remember this commercial, where the whole family sits at a huge table, people stuff everything into themselves until the moment when breathing becomes difficult, and the food climbs back, and then the guy sitting at the table takes out a pill, swallows it, and an older man squeals happily: "Well done!" And this food culture is instilled in childhood. Stuff the food in yourself until it comes back up, and then take a pill and - well done. "Ate and order", as we have been told for 20 years in advertising about "Snickers". For whom is order? For a person whose health this food slag will deal a knockout blow? Or "order" for those who sell us this muck?
And what about the advertising of vodka with the name "Air" and the slogan "You drink as you breathe"? If over the past few decades the idea that alcohol is a food product has been firmly hammered into our heads, now alcohol corporations have moved to a new level: now alcohol is equated with air, and its consumption with breath. Consequently, the call “not to breathe” can only be heard from a true madman. A person can live without food for several weeks, without water for a week, without air for a few minutes. Following this logic, the vodka in this ad is even higher than food and water. You can not eat or drink water, but “breathe” is a must. This ad with such a slogan has appeared recently, and those who see it for the first time may be able to critically perceive it. But here are the oneswhoever grows up on the cyclical scrolling of this advertisement (in chain supermarkets like Pyaterochka or Magnit, audio advertising of vodka sounds almost continuously) will become ideal consumers of alcoholic poison in five to ten years.
And all of the above are just the most striking examples that are striking. People are deceived every day and every time more and more sophisticated. Advertising is the most powerful weapon of the 21st century. Moreover, there is an explicit advertisement, and there is a hidden one. And if an explicit advertisement is ignored by many (but, unfortunately, not by the subconscious), then to a hidden one - many are conducted.
What is hidden advertising? These are certain patterns of thinking and behavior that are transmitted through modern culture in films, TV shows, songs, etc. And it's much more difficult to expose them.
Have you ever noticed what astronomical numbers can often be seen in the column "film budget"? Do you really think that some kind uncle "spit" a couple of million just to entertain you? No matter how it is! Almost all modern films and youth series (especially youth series, since youth have weakened critical thinking) are funded by transnational corporations. For example, scenes with smoking or alcohol are specially fit into the script, and for each such scene there is a specific rate. So, the more expensive the shooting, the more such scenes the director has to write into the script in order to reduce, as they say, debit with credit. And note, again, we are no longer sold to specific products of specific brands, they are selling us a way of life, a worldview is being imposed on us,which will make us ideal consumers. And the system works: the repeated repetition of certain patterns of behavior on the screen is recorded on the subcortex, similar to how a virus program is embedded in computer files and disables the system.
Who are we? Programmed machines or living organisms with free will? Both. The average person today is 30 percent free. Scientific research tells us that the human brain grows most actively before the age of 20. That is, it can be assumed that a person's personality is formed before the age of 20. And by the time this milestone is reached, a person is largely not free in his choice, which by this time is already conditioned by past experience, imposed concepts and thinking patterns.
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Such is the reality that today a person literally from birth falls into an aggressive information environment, which, under the guise of entertaining and sometimes even "educational" content, forms in it an ideal consumer who, apart from the consumption of goods and services, will not be interested in anything in life. Does such a person have freedom of choice? The question is rhetorical.
But not everything is so hopeless. Sooner or later, a person asks himself "uncomfortable" questions and questions what he believed in for years. And this is a turning point in life. Further, a person has a choice (which, however, is also partly due to a number of reasons): give up, stay in ignorance, live harming himself and others, or realize that he was deceived, that in life, perhaps, everything is not so simple, as we were told on TV since childhood. Such a person has a growing level of awareness. And every day, destroying certain false concepts in his consciousness, a person will move towards a state of mental, spiritual and physical freedom.
What makes us different from animals? The level of freedom. Animals don't have the same freedom. They are more programmed with the instincts that are rooted in their minds. And to live like an animal, obeying your instincts or imposed destructive programs is a betrayal in relation to the universe, which created us as intelligent beings. The prerogative of a person is to control his instinctive nature and establish the absolute power of reason and conscience over himself and his life. And it elevates us. This makes us human. Homo Sapiens. Homo sapiens. Will a sane person turn on the TV and watch something that is created to turn him into a zombie consumer? The question is rhetorical.