Description of technology
Substitution of a concept is a psychological method of influencing a person's consciousness, during the implementation of which the terms fixed in consciousness and carrying certain emotional reactions are replaced by other words or terms to which society is still neutral. In the information space, the new term used soon also disappears from circulation as "unacceptable" or "offensive" and is replaced by a different definition. The task of such manipulation is to divert the essence of the problem from its real designation, shaping public opinion so that society accepts all the necessary social changes or actions humbly and without indignation, as the norm of everyday life.
As a result, the "military invasion" turns into a "peacekeeping mission". And while the real aggressor carries out military actions and genocide of the population, in the rest of the world it looks like a "peacekeeping mission of fighters for freedom and democracy."
The other side of this manipulation is the "substitution of images".
Image substitution is a socio-psychological technique for reprogramming consciousness in order to replace in a person's consciousness a real idea of the essence of an object or situation with distorted images. This technique works well in tandem with concept substitution and has the greatest impact on uneducated people or those who do not have sufficient knowledge in a particular area. As a result of complex influences, manipulators have the opportunity to replace in the consciousness of society, for example, the image of a kind person with the image of an inveterate villain, creating various fictional stories that never existed.
The main sources of psychological influence and the formation of public opinion are:
- Media (television, newspapers, internet, radio);
- Cinema (films and TV series, cartoons);
- Authoritative opinion (opinion leaders or specialized experts);
- Music (songs and videos);
- Computer games;
- History.
Taken together, all the sources of influence presented successfully cope with the tasks assigned to them and perfectly segment the audience both by age and ideology, capturing the consciousness of a person from a very young age. Next, we will analyze specific examples of the application of the technology we are considering.
Promotional video:
Substitution of the image "Real man"
Who is a real man? What does he look like? What must you have in order to rightfully call yourself real? I think that every woman has in her head a certain image of the ideal man, whom she may dream of meeting in her life. It is known that each person has different qualities, some of which are more or less expressed more than others. So how does a boy differ from a man?
In modern society, there are 5 qualities of a real man, which you can get acquainted with by watching the video.
At the moment, all these qualities are gradually being destroyed in our children through all the same instruments of influence: the media, television, cinema and music. On TV screens, we often see images of the main characters as individuals of irresponsible, infantile, unbalanced and, in most cases, stupid people who are either represented as superheroes saving the world, or as moral degenerates who kill or betray others to save their lives..
The main characters of films or TV shows often do not have positive qualities, therefore, watching such scenes, the child simply copies the images of the behavior of the characters and then begins to behave in the same way as the characters from the TV screen. In other words, the substitution of the image of a real man consists in the substitution of what qualities this man should possess. As a result of such constant manipulations, responsibility changes to irresponsibility, purposefulness is replaced by a desire for entertainment, where rest without alcohol is a waste of money, and love and respect for their homeland are replaced by hatred of their people and the desire to "dump" abroad at the first opportunity..
Substitution of the image "Real woman"
The image of a real woman, a wife loyal to her husband, a loving and caring mother, is being purposefully replaced by the image of a lustful, irresponsible and selfish woman of easy virtue. Under the influence of all the same instruments of influence (media, television, cinema, music), the image of a certain "Beauty" that men will love and respect is gradually emerging in the minds of girls. Such a girl quickly absorbs information on how to dress correctly, because if you dress out of fashion, then men will not like her, so you need to wear a short skirt so that guys will appreciate the beauty of her long legs.
Now the future generation of girls knows how and why to make up, because for some reason nature did not give her the beauty she wanted "from the very birth"! To be liked by men, you need to master the skills of makeup and shopping, in general, to be "in trend." In all this confusion and problems, there is absolutely not enough time for study, and why study when she already knows for sure that she will marry an oligarch, well, in extreme cases, she will become a film actress or singer.
In popular culture, the image of a woman who is loving and loyal to her husband is successfully replaced with the image of a girl of easy virtue, who must gain sexual experience with as many partners as possible, because for men (according to such women) sex is almost like air. Therefore, it is logical to assume that a girl with great experience will be able to satisfy the needs of her future man.
For all those girls who perceive this and similar information as part of a normal life, there is no time or place in their hearts for kindness, love, the desire to have a strong family, to give birth and raise healthy children. The consciousness of such women is crammed with completely different problems, where the issue of creating a family is in the last place. So who, then, is the real woman? Watch the film "The Secret of Woman's Nature" right now.
Substitution of the term "Bugger"
Pederast (Greek παιδεραστ? Σ from πα? Δος, “boy” +? Ραστ? Σ, “loving”) - at the initial stage, this term was changed and introduced into circulation as “homosexual”. As soon as in the minds of society this term received a negative designation, it was recognized as “not politically correct” and was replaced by another term “gay”, with which the society was not yet familiar. In parallel with this, information is thrown into people, which, as a rule, has an external historical, mythological or scientific basis. Most often this is a fictitious lie, which in the eyes of people was soon substantiated and proven by researchers like the "British Scientists".
When this substitution lost its significance in the eyes of society, other terms appeared, such as "sexual minorities" or "gay", and the manipulation algorithm was repeated over and over again until Western society accepted pederasts as the norm. Similar processes have been launched in Russia today.
Substitution of the term "Negro"
Negro (Latin Niger, negrus, negra, Spanish negro) - translated as dark or black. Initially, people with black skin were called blacks, which is quite normal. In science there is such a term as "Negroid race", and on the world map there is the state "Nigeria".
In the minds of America's dark population, the word "negro" carried a negative image associated with slavery. Soon the term "negro" was replaced by "black", which was later also recognized as "politically incorrect". As a result, another term was coined and enshrined at the level of the law - "African American", which negatively affected the US literature. Many good books by American authors, in which blacks were called "blacks" rather than African Americans, were removed from the school curriculum. One of the victims of such manipulation was the book by the famous author Mark Twain "The Adventures of Tom Sawyer and Huckleberry Finn." Also excluded were many books by O. Henry and many literary works by other authors..
For example, a detective novel English writer Agatha Christie's "Ten Little Indians" (eng. Ten Little Niggers), written in 1939, due to a lack of political correctness has been renamed the "Ten Little Indians" (eng. Ten Little Indians), then when already this title has ceased to satisfy - in "Ten Little Soldiers" (eng. Ten Little Soldiers). Now the book is being published under the title And Then There Were None.
That's what's interesting! If an "African American" in America is called a "black man", then it will be perceived as discrimination against his personality, up to lawsuits. And if a white man is called a “white man” by a “Negro”, then for some reason there is no racial discrimination.
Substitution of the term "abortion"
Abortion is the medical term for abortion. Doctors understand abortion as the removal of tissue from an unformed child from the womb. When a woman comes to the appropriate clinic with the words “I have a problem, I’m pregnant,” local doctors will quickly calm her down, explaining that the child has not yet formed in the womb, so it can be removed and everything will be fine. You just have to pay for the operation and that's it! At the same time, all this is presented from such a position, as if there is nothing wrong with it.
To understand what is the difference, and where is the substitution of the concept, you need to know that abortion is the murder of a child in the womb and the most serious violation of the laws of nature, therefore no other fairy tales and inventions will be able to justify this act. The definition "Abortion is an artificial termination of pregnancy" is just a substitution that takes a person's consciousness away from the essence of the phenomenon.
Thus, the true term “killing a child in the womb” was replaced by the term “abortion”, and then a new definition was coined for this term.
Substitution of the concept of "ethyl alcohol"
Everyone knows that ethyl alcohol is part of all alcoholic beverages, but not everyone knows that the definition of ethyl alcohol was changed in a special way, and several lines of text have disappeared from GOST within 20 years. As a result, ethyl alcohol turned into a food product, and drinks containing it flooded the shelves of grocery stores.
Let's see what was the substitution of the concept of ethyl alcohol ?! In 1972, the USSR State Committee for Standards (GOST 18300-72) adopted the following definition:
After 10 years, changes were made to GOST, and the definition began to sound differently:
In 1993, GOST was changed for the last time, after which alcohol was considered a food product, and the definition sounds like this:
In order to understand what is the secret of such manipulations associated with the substitution of the concept of ethyl alcohol, watch the documentary “Secrets of Manipulation. Alcohol.
