A Short Course On Consumerism. Many Characters Are Quite Recognizable - Alternative View

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A Short Course On Consumerism. Many Characters Are Quite Recognizable - Alternative View
A Short Course On Consumerism. Many Characters Are Quite Recognizable - Alternative View

Video: A Short Course On Consumerism. Many Characters Are Quite Recognizable - Alternative View

Video: A Short Course On Consumerism. Many Characters Are Quite Recognizable - Alternative View
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1. Credit cards

Petya Klyushkin receives 30 thousand rubles a month. He also has several credit cards with a total debt of 100 thousand rubles. For servicing this loan, Petya pays the banks ten percent of his salary every month: three thousand.

It turns out almost a church tithe. If Petya worshiped the Golden Calf, he would, perhaps, be happy with such a situation. However, Petya prays to other gods, and quietly hates his banks for the monthly extortion of money.

At the same time, Petya cannot slowly pay off the loan and stop paying tribute to the usurers. Firstly, he is tightly hooked by such a technique as the "minimum payment": if Petya stops spending money from credit cards, he will have to live on half his salary for several months, which he cannot afford

And secondly, there are so many temptations around, so many things-that-can-be-bought-for-money … That Petya sees no other way out but to continue to feed the banks fattening on his trouble year after year.

Fun fact: Petya has long dreamed of his own business, while a profitability of thirty percent per annum would more than suit him. However, Petya cannot organize an absolutely iron gesheft - to pay off the debt to the banks and start putting the interest on the loan into his pocket.

The matrix won't let you in.

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2. Cars

Kolya Pyatachkov loves cars. He used to ride the subway, then he saved up money for a Zhiguli. Now he moves on a loaned Lancer. He is short of money, and he often has to save on the most important things, such as vacations or doctors. But Kolya can no longer imagine life without his car.

He needs to pay off the loan for the car, pay for the additional equipment the dealer has gotten into, and the ridiculously expensive insurance. He needs to solve a bunch of minor problems with parking, with scratches, with the replacement of consumables and with warranty repairs. He needs to change tires once a season and fill himself a full tank three times a week.

Kolya, in principle, does not complain. Every single cash injection into the car is quite manageable. But if Kolya had carefully calculated the cost of owning his treasure, he would have found out that a narrow-eyed four-wheeled friend devours a third of his salary and half of his free time every month.

Could Kolya buy himself an old good Lada Chisel instead of Lancer, so as not to bother at all about CASCO, or rust / scratches, or expensive spare parts? To leave your car anywhere, and to have a small price list in good service near your home, without paper fuss and without queues?

Probably could. But if you tell Kolya that he chose a car not according to the level, Kolya will not even send you with your advice. Kolya will simply make surprised eyes and twirl his finger at his temple.

3. Lack of sleep

Olya Golovolastnaya sleeps six hours a day. Sometimes it takes five hours. Woke up, popped coffee, and let's hustle until the night.

Another girl in her place would have long ago thought that she was somehow living in a wrong way. But Olya has not been getting enough sleep for many years now, and she has long ceased to learn to think. When Olya has a free half hour, she pours herself another cup of some invigorating pile and … sits down to blunt. He watches TV, sticks to the Internet, just stares with dull eyes at the wall and drives empty thoughts in a circle.

From the outside it seems as if it is very easy to get out of this vicious circle. You just have to make it a rule to dive under the covers at exactly twelve at night. A couple of weeks of eight hours of sleep, and Olya will not be recognized. She will become calm and kind, stop barking at people and start doing everything.

But … in order to redo all things to the rhythm of a waltz by eleven in the evening, you need to make a non-sour volitional effort on yourself. And sleepy Olya, alas, is not capable of such an effort.

Sleepy Olya will spend several hours every day on all sorts of meaningless nonsense. Because of these lost hours, Olya will go to bed every day, not at twelve, but at two. And at eight in the morning - like it or not - she will have to get up sleepy and hoof to work.

4. Expensive things

Gleb Shcherblyunich is not rich enough to buy cheap things. More precisely, he is not rich at all. Gleb is a rogue, and he often does not have enough money even for a cup of steaming coffee in a machine on the floor below his office.

However, Gleb does not know how to say "this is too expensive for me." Because of this, he constantly buys things for himself, at the sight of which even a much richer person immediately closes cold green paws on the throat.

A leather jacket worth two salaries? I'm not rich enough to buy cheap stuff. And it does not matter that Gleb does not understand the sizes and styles, which is why he looks in this jacket like the son of a buyer of stolen goods.

The latest model laptop for eighty thousand rubles? I'm not rich enough to buy cheap stuff. I'll take out a loan at insane interest rates, I'll eat oatmeal and salt for two years and ride the subway as a hare, but on the other hand, a beautiful silver laptop will gather dust on my shelf.

The question is, why shouldn't Gleb be more modest, and not buy himself things a little worse, but ten times cheaper?

Everything is simple. Gleb is too lazy to spend three hours of time comparing prices and characteristics in order to calculate the pros and cons of the purchase. It is easier for him to chop with a cavalry hand and say "I decided to buy." In addition, despite the holes in his shoes and the glasses taped with duct tape, Gleb hesitates to tell the sellers that he is a rogue.

5. Repair

Klava Zagrebryuk thinks that apartments in Russia are too expensive. God only knows how much effort it cost her and her family this new two-room apartment. Now Klava is making repairs in the apartment.

Take the kitchen, for example.

You can go to a hardware store and buy the cheapest kitchen there, for eight thousand rubles. For this money, Klava will receive several wretched chipboard cabinets, albeit without any design claims, but still able to store plates and pots inside themselves.

You can go to the Swedes at IKEA and choose something more decent for yourself, so over fifty thousand. The quality, of course, will not be a fountain, but if you find a good collector who will spend several days fine-tuning the products of economical Swedes to the mind, it will turn out to be quite nice.

You can visit some of our furniture factories and choose a custom-made kitchen from the catalog. It will already be two hundred thousand, but Klava's girlfriends will clatter their tongues approvingly at the sight of the lights inside the cabinets and the sinusoidal cornice above the decorative dust-collecting shelves.

You can walk into a salon of Italian furniture and succumb to the modest charm of the bourgeoisie. There, prices for kitchens start somewhere from one million, but if you are a little lucky, you can grab something from the old collection with a huge discount …

The question is, what kind of chlorine did Klava buy the kitchen for six hundred thousand rubles? This is her annual salary (!) With her husband. At the same time, no savings are planned in the family, they already had to borrow in order to complete the repairs by winter.

No, I understand, the kitchen is important, the kitchen is for a long time, Italy is the quality … But if Klava could not influence the price of the apartment in any way, then at least the price of the repair was in her power? Seriously, if Klava had spent not two million, but two hundred thousand rubles on repairs - what, the saved three years of work would not have recouped her moral suffering from the appearance of cheap tiles and thin laminate?

6. Whining

Yegor Oskopchik constantly tells his friends stories, one is simply more surprising than the other. About the crisis. About some politot, rallies. Egor is always on edge, someone is constantly wrong with him: either the boss, or the traffic cop, or the popularly elected President of the Russian Federation.

Of course, we live in a free country, and Yegor has the right, in the circle of friends, to put genitals on anyone … but Yegor constantly suffers from other people's problems. The habit of getting into other people's problems regularly makes him feel oppressive powerlessness, realizing that something is bad somewhere, and he cannot change anything.

If someone explained to Yegor that our world is arranged unfairly, and that the only way to make it better is to start with himself, Yegor would probably have already been in some kind of leadership position for a long time. Yegor's brains and hands are in place, the energy from him is still rushing.

But Yegor, unfortunately, prefers to spend his inexhaustible energy not on creative activity, but on exposing and punishing people who, in Yegor's opinion, behave incorrectly.

Yegor considers himself a person well adapted to life: he knows how to make a row and stand his ground, can, on occasion, even kick in the face. Friends, however, look at Yegor with poorly concealed pity. Since Yegor constantly plunges out of the blue into scandals, then into fights, then even into some ridiculous courts.

7. Unwillingness to learn

Dasha Gundogubova spent ten years at school and six years at an institute. It is scary to calculate how many tens of thousands of hours she spent in dusty classrooms, intently listening to the mournful muttering of tongue-tied teachers. Dasha is proud of her blue diploma and never misses an opportunity to boast of the loud letters of the educational institution that she managed to sit around.

At the same time, Dasha is too lazy to spend one day to learn how to work normally in the Word. Because of this, it makes documents three times longer than it could, and the documents are quite ugly. Dasha does not see any problem in this. The bosses unfairly consider Dasha to be a fool, and pays her half as much as the much less intelligent Katya. So Katya, despite all her shortcomings, still mastered the Word at a decent level.

Dasha is also too lazy to spend a few evenings to finish driving courses. Therefore, Dasha does not feel the dimensions of her beautiful car, she parks for 10 minutes where a skilled driver would park in a few seconds, and at least once every six months gets into ridiculous accidents.

To the heap, Dasha has a very tight lock on the front door. Every evening, Dasha spends a long time in it with a key, shuddering at every rustle in the front door and pressing on the key from different sides. At the same time, it doesn't even come to Dasha to spend five minutes of time and find a solution to the problem on the Internet.

Unfortunately, at the time of issuing the diploma, Dasha was forgotten to say that the freebie was over, and that the duty to force herself to study is now assigned to her personally.

8. Ethanol loop

Yura Skobleplyukhin periodically looks in the mirror and thinks that it would be necessary, finally, to sign up for the gym: remove the beer belly and invigorate the muscles with dumbbell weights. However, Yura works five days a week, and after work drinks a mug or two of diluted ethanol.

He is not an alcoholic at all: Yura believes that alcohol in small doses, if not useful, then at least not particularly harmful.

However, work and alcohol structure his time so well that he definitely has no time to sign up for a gym, and after the exploits of labor, there is no longer any strength left for sports feats.

Yura has no sharp reasons to change the rhythm of his life. It's just that Yura looks fifteen years older than his age and all the time feels a little lousy … but in general everything is ok.

The Matrix holds Yura with a steel grip. Chances to rip her fingers from Yura's throat are, frankly, not much.

9. Bad teeth

Grisha Snegiryak does not suffer from toothache at all. He knows that he has deep caries on fourteen teeth … but specifically now nothing hurts and a visit to the dentist, it seems, can be postponed for now.

Grisha understands that caries is not a runny nose, it will not go away by itself. Grisha understands that inserting prostheses is long, painful and expensive. Grisha understands that there is no need to delay the visit to the dentist.

But now he has so many different things to do, and now he has so many urgent expenses … Well, Grisha will now cure one tooth. And what will change? After all, there are still thirteen patients left.

The Matrix rarely leaves its slaves with the power to take care of their health. The Matrix requires slaves to pay its bills first.

10. Weddings and birthdays

Alice Skotinenok is getting married. Alice works as an assistant manager, her chosen one is a junior technical support engineer. The budget of the newly created family is forty thousand rubles a month.

The budget for the wedding is five hundred thousand.

Why shouldn't Alice sign quietly in the registry office and go to celebrate the exchange of rings with her husband in some quiet restaurant? Why does she need this petrosian toastmaster, why does she need these shameful contests, why does she need this crowd of drunken cattle clumsily stamping their feet under Verka Serdyuchka?

Why go into debt, ruin your parents, feed and water people who, let's face it, are quite capable of eating and drinking at their own expense? Alice is not a fool and understands that if she does not arrange a wedding, no one will pay attention to it: they will shrug their shoulders and forget the next day.

Alice has two reasons to let her family's annual income go nowhere. First, the Matrix commands it in the face of our customs and traditions. Secondly, Alice wants to show off in a white dress, and Alice thinks that a year of two people is a perfectly reasonable price for a few wedding photos.

Of course, the defenders of a naive girl could say now that a wedding happens once in a lifetime … But there are also birthdays, funerals, and New Years celebrations. How much money will Alice spend annually on these stupid gatherings?

11. Minor expenses

Vasya Zhimobryukhov works as a plumber on call. There are a thousand, here are five hundred rubles … on the whole, a good salary should be obtained. However, more than a couple of thousand in Vasya's wallet usually does not splash, he is almost always broke.

Why?

Because Vasya, as he earns money, spends it: not counting. Five hundred rubles for a taxi home. A thousand rubles for lunch at a restaurant. It seems like you work and work … but there is no money.

If Vasya got himself a notebook and began to write down all income and expenses, his hair on his butt would move in horror. Vasya would have seen that eating in a restaurant is not a pitiful thousand at a time, as he thought, but fifty thousand a month, six hundred thousand a year. Vasya would have seen that a taxi is convenient and comfortable, but two months of traveling by minibuses will allow him to buy a new computer, which he has been dreaming of for three years.

However, as befits a normal slave of the Matrix, Vasya does not consider it necessary to count money.

12. Expensive savings

Dima Gustitsyn is forced to save on food. He eats homeless bags: he dilutes them with boiling water and eats them with a plastic fork in disgust. Sometimes Dima spoils himself, eats purchased dumplings.

Cooking food yourself would, of course, be cheaper and healthier than doshirak with dumplings … however, someone once told Dima that doshirak is cheap, and to calculate with a calculator how much "cheap" things really cost him, Dima somehow does not know.

Dima is sure that money is something petty and dirty, and that only goons count them. At the same time, Dima is not embarrassed by the fact that his unwillingness to understand finances regularly forces him to act as a decent bastard - without giving his friends debts, for example.

Something like this, probably, argued in the Middle Ages: a neat person never washes his ass: after all, touching impurities with your hand, washing them off your body is such a shameful and unworthy occupation …

13. Advertising

Lena Vurdalakina drinks cola, smokes marlboro, chews stimorol and eats hambugers in three throats at McDonald's. She always smells of dolce gabbana, and Lena carries her iPhone in her Louisitton bag.

At the same time, Lena is sure that advertising does not work on her in any way, and a sick stomach and an empty wallet are her own choice.

Predatory snouts from the TV screens in chorus support Lena in her naive delusion: “You are a free man, Helen, you are a smart and beautiful woman, you always absolutely voluntarily and independently choose which of us you will humbly take your next salary to”.