The 21st century can rightfully be called the era of marketing. There are dozens of completely legal ways to increase sales of an online store using completely innocent and supposedly deceitful ways. The material will tell about the most relevant of them today.
1. Fictional, badly sewn reviews from alleged buyers
Many online stores that do not shine with regular flows of customers order the writing of fake reviews to copywriters who work for a penny.
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Fake reviews can also be easily identified by an inactive small photo that mimics an active social network profile, as well as mismatched purchase dates. For example, this year, the official start of sales of the eleventh iPhone model fell on September 20, and fake reviews were full of information about purchases made at an earlier date. Pearls like “I bought an iPhone two days ago, I have been using it for a week and have not found a single flaw” - just masterpieces from liters of Internet sellers.
2. Dazzling notifications about every minute of a courier leaving to the client
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A new fashionable find of online stores suffering from a shortage of customers, automatically pop-up right on the main page, allegedly, notifications about how the courier went to the client with such and such a gadget model.
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These notifications are triggered as soon as a live user (not a bot) visits the store page. This simple trick may surprise the inexperienced Internet users.
3. Allegedly Ending Low Price Stocks
Here is a screenshot that really exists on the Internet with a set price for the tenth iPhone. And supposedly the action is about to expire.
This price has not changed for 4 months, only the duration of the fictitious promotion has changed.
But the reality is much more prosaic: the set price has not changed for 6 months. So this endless promotion comes out. It is immediately clear that even at a reduced price, the store does not undergo a huge roll of buyers.
4. Pop-up notifications about orders being sent every minute
Another trick with pop-up messages is notifications about supposedly endless orders. The same happens with Booking. Com, which takes a percentage of the hotel bookings made by customers.
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As soon as you start looking for a hotel, the service begins to dazzle with messages that just a few seconds ago this particular hotel was booked.