Bottled water is one of the biggest commercial hoaxes in history. This is because it does not possess those wonderful properties that are attributed to it by manufacturers and distributors. Ironically, bottled water is far more likely to be bad than tap water.
The beginning of the story of deception
The history of the bottled water trade began in the 1760s in Boston. It was then that the Jackson's Spa company appeared in America, which sold mineral water for medicinal purposes. The market for water developed successfully until the 20th century, when an affordable chlorination technology appeared and the water supply almost completely replaced the sold bottles. Until the 1990s, mainly mineral water was sold, for which a reputation for healing was firmly entrenched.
The most common water.
The market situation changed after the bottled water market was entered by companies selling non-alcoholic carbonated drinks, including Aquafina, Coca-Cola - Dasani, Nestle - Pure Life. As a result, colossal marketing budgets have allowed businessmen to once again tip the bowl of popularity towards bottled water. From that moment on, the water supply system lost once and for all. Today, 460 billion liters of water are produced in bottles every year. The main consumers are China, USA, Brazil, India, Germany, France, Italy and some other countries.
It's easier to buy a good filter.
It is extremely disturbing that in many developed countries, milk and low alcohol drinks are cheaper than bottled water. Amazingly, the cost of bottled water from a store is about 2,000 times more than the cost of tap water.
Promotional video:
What's the catch
The main argument when selling bottled water comes down to the fact that it is cleaner, safer and more environmentally friendly compared to the one that flows in the tap. In fact, this is the same water. About 18% of bottled water producers do not disclose the location of their wells. More than half of manufacturers admit that bottled water is regular tap water that has undergone "additional purification".
Such water is no better.
But in fact, there is no additional cleaning. Moreover, in developed countries, bottled water is much less checked by the state (sanitary) control authorities than the one that flows from the tap at home. It is also funny that all major "water scandals" were associated with the pollution of bottled water, and not sewage.
Many do not even have their own wells.
It is also not true that bottled water tastes better. Numerous experiments have confirmed that most people are unable to tell the difference between bottle water and tap water. At the same time, even if the water from the tap smells like bleach, then this problem is quite simple (and more profitable) to solve with the help of an ordinary kitchen filter.
This is a great business.