Recently, in stores, they began to offer us so many unnecessary additional services for a lot of money that it's time to grab a head. Here are four marketer tricks that are emptying our wallets in no time.
1. Crazy Expensive Home Appliance Extended Warranty DOES NOT NEED
Today, most home appliance stores are trying to offer shoppers an extended product warranty that is offered exclusively by the store.
The essence of this guarantee is that, in addition to the factory warranty, which usually lasts 1-3 years, a long-term warranty will allegedly be carried out for such breakdowns as, for example, failure of a gadget (for example, a refrigerator or TV) due to a sudden power outage. This is a complete divorce, in modern terms. The fact is that modern household appliances released in the last year or two are fully protected from failure due to power surges. Thus, we can safely say that this is just an attempt to siphon money from buyers. And they ask for such an additional guarantee for five to six years, about $ 100-200. Don't be fooled by this!
2. Broken screen insurance - a marketing trick
Promotional video:
A new trick for marketers is this. You are offered to buy a smart phone fashionable from a needle in a very profitable installment plan, but only on condition that you buy insurance from a broken screen for a few tens of dollars. Let's reason.
If you think that the screen of your smartphone will break, then this means that you plan to use it without the protective glass glued to the screen. If you plan to operate your smartphone without a protective glass glued to the screen, then this means that you are either a stupid person, or you feel sorry for a couple of dollars for a protective glass. And if you are a representative of one of these two above categories, then you are most dear to the cohorts of those whom it is worth pumping out money from. Conclusion: if you are a normal and reasonable person, then you do not need insurance from a broken screen.
3. Buy a cheap item … but its service will ruin you
Let's say you're being asked to buy a $ 20 inkjet color printer.
It seems that you are acquiring a super-useful thing for a penny at all. That's just who will tell you that the factory (included) cartridges will print you only 10 sheets each, and then you will need to purchase cartridges at a price of $ 20 each, despite the fact that everyone will be able to print only 40 sheets before how will it fail? And illegal refills of inkjet cartridges in 90 percent of cases end in the death of cartridges. As a result: the miser pays … no, not twice, but heaps. Thus, the actual solution is to buy a laser printer, which is more expensive but does not require expensive maintenance.
4. Our product does not have that … WHAT CANNOT BE
Cholesterol free is what the olive oil packaging says. So proudly states the label. But the majority of consumers are unaware that cholesterol is animal alcohol, in principle, it is not in the cells of plants and fungi.
On boxes of dietetic cornbreads, manufacturers do not hesitate to write: "Does not contain gluten." Naturally, gluten is a very dangerous protein that destroys our blood vessels and joints, which is found only in wheat. Whoop! Where does it come from in corn? Thus, we take overpriced goods completely in vain, thinking that we are improving our health.
Important! Gluten in foods that actually contain it is actually very dangerous. Its excess can lead to early arthrosis and complete wear and tear of joints and bones, it affects the joints as destructively as alcohol and nicotine - on the vessels.