What do you think about when it comes to virtual reality? Surely each of us has all kinds of futuristic images that have nothing to do with our daily life. However, reality is not as far from fantasy as we might think. New technologies are being born right before our eyes, and what science fiction writers have dreamed of is gradually becoming a reality. Today, medicine, tourism, culture and the entertainment industry are the sectors in which innovative technologies are most actively introduced. This will allow us to gain valuable life experiences that we could not even imagine.
Entertainment industry
The entertainment industry, as usual, strives in every possible way to meet the desires of consumers. And the consumer today, if you haven't noticed yet, loves zombies very much. Films, TV shows and games about the living dead, thirsty for human flesh, surprise only our grandparents. In 2020, it will be possible to plunge headlong into a world that has been invaded by zombies. Zero Latency recently released the second generation of its VR system, and through collaboration with HP and Microsoft, the company has achieved the most realistic experience.
However, the most enjoyable for the players will be the opportunity to survive in this strange world in the company of their friends (up to 8 people). Lovers of the genre will definitely love it.
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Medicine
The very area in which the introduction of virtual reality technology allows you to preserve health. Today, numerous VR rehabilitation programs are being developed for patients with stroke or Parkinson's disease. The programs allow patients to perform the same tasks that they would perform in a specialized medical facility without leaving their home. Similar technologies are also used in scientific and clinical research. For example, doctors at the American Heart Association (AHA) can use virtual reality technology to practice before helping patients.
Travel and culture
In virtual reality, the emotions of travelers can completely change. The fact is that thanks to this technology, travel planning will become much easier. An example is a project by the hotel company Marriot - so hotel guests can choose their next destination using VR, without having to pack or buy air tickets. Thus, guests have the opportunity to stroll along the Hawaiian beach or admire the view of the Tower Bridge in London.
A huge number of museums are already using virtual tours. The introduction of technology now allows everyone to get on a full-fledged excursion to a museum or gallery without getting up from the couch. Virtual tours with musical accompaniment were especially successful.
World of the future
According to a study by Futurum Research and SAS, consumers believe that virtual reality will become a key element of their relationship with brands. And so much so that almost 80% believe that they can access virtual, augmented or mixed reality to complete their daily tasks, such as testing a product before buying.
Lyubov Sokovikova
