Burger King's American fast-food outlets now have a meat-free version of the flagship whopper: a plant-based patty that looks and tastes exactly like real beef. Starting today, the Impossible Whopper can be found in 59 locations in St. Louis, but The New York Times notes that Burger King plans to start selling this hamburger in all of its eateries - which is 7,200 locations in the United States. If he is accepted, of course. Who knows, maybe one day this whopper with "meat from a test tube" will appear in Russian establishments.
Test tube burgers are gaining momentum
Despite the fact that Impossible Whopper contains 15 percent less fat and 90 percent less cholesterol than a regular wapper, Burger King CMO Fernando Machado says that neither customers nor employees will notice the difference. A hamburger without meat will cost about one dollar (63 rubles) more than the version with beef. However, it will still be accompanied by a mayonnaise-based sauce, so it is unlikely to be suitable for vegans.
The Meatless Cutlet used in Impossible Whopper is made by Impossible Foods. The same hamburger is already on sale at White Castle. It uses a common recipe that is used to create other hamburgers: the plant base uses heme derived from soy roots - only the patty is given the shape characteristic of all Burger King patties.
Impossible Foods created its test-tube cutlet in an effort to reduce the world's dependence on livestock and reduce the number of cattle fatalities. The Impossible Hamburger also helps you avoid the health and ethical problems associated with eating meat while also reducing greenhouse gas emissions.
Perhaps, in the future, we will completely get rid of the need to slaughter billions of carcasses annually by switching to identical vegetable analogues of "meat".
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Promotional video:
Ilya Khel